NeedToDraw

Research

Over the past few posts that i have posted i have mentioned one o two artist that i gain inspiration from, this has been a task set from college, what i find interesting about these artists are that they are there own person, you see a lot of artists these days and if your a massive gamer like myself you can tell that they have been taken from somewhere else. Darren Bacon is by far one of my favourite game artists, however but what else i have found interesting is that i have incidentally found myself following the research of my new brief, researching logos. Heres what i found:

Whilst researching many different type of logo designers, i believe that my most enjoyable learning experience from me was looking at the work of Aaron Draplin, what makes it more helpful is that he is also a youtube and for a massive viewer of youtube like myself, this allowed me to learn and see how logo designers set out there work, when creating there designs. The art style that he takes is very modern and chrome, this was the kind of logo that i wanted to create for my blog, so i knew straight away that this would be the best learning experience for me. From what i have seen he first takes a few minutes sketching out some random shapes and using those to fit in with the name of the company he is designing for. He also mentions this in his blog, additionally he then makes out measurements and additional tweaks to finalise his favourite designs, he then moves onto the computer were he uses illustrate to recreate his shapes digitally. When making this i learned from him that it is very useful to create numerous designs and then get the opinion of others, as he states that they can tell you why they would and why they wouldn't click on your blog because your logo is going to be the first thing that they see. Using many designs you can go off the best and make it better, once you have completed this you then send of a few of these finalised newer versions off to the client. Clearly i am not making my logo for a job, however i can use this knowledge to gather information on my current designs and work off the feedback to make mine better. Another logo designer who i came across was Will Paterson, another designer who uses youtube to share the work, i have also seen his site and his blog to gather some additional knowledge on what type of work he does. From what i read and watched he uses very different styles of work in each design he does, he explicitly explained that using various designs expands your audience gathering more and more jobs along the road, again I'm not creating my logo for a job I'm creating it for a blog, however i used this to create various versions for both my logo and my blog to decide which would suit my personality more but also see what would attract more audiences. I think the great thing about doing this research was the fact that i could watch the videos of how they worked, its really helpful to see how the work progress is set out compared to how i create my development, it gives you high amount of knowledge to not only how to present your work but how you should personally set out your work to give yourself a better mindset and how to create better designs. When researching these two artists i have found myself shadowing there work progress when it has came to designing my logo designs for my blog.  Finally the major thing that i have noticed about these two artists is that they have very different work patterns, both will create a sketch of how they want to set it out but there mindset is very different, making them create very different designs, which inspired me to create the best work that i can using my personal experience and that has truly helped me design a few logos that i am very happy about and i am currently awaiting on the feedback to make my work better.